Design + Art Direction
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PUMA DO YOU

Puma+Bumbai_Jacqeline+Fernandez_01_518.jpg

Visuals for Puma’s Womenswear campaign, 2016. The campaign ‘Do You’ stresses on inner/ core strength which is at the foundation of any fitness regime. The images thus, explore the brand ambassadors in the midst of a core workout, performing planks, sprints and rope climbs. The challenge was to balance the calm quotient with representing the form the workouts accurately.